Love Radius Original JPMBB Baby Wrap

Enjoy all the benefits of baby carrying from birth with this soft, stretchy baby wrap by Love Radius. Pre-tie your Original JPMBB Baby Wrap with a 'basic knot' making it easy to pop baby in and out of the wrap without having to untie it. The close connection between you and baby is maintained while allowing you to get on with your day, hands-free.

Key features:

• Suitable from birth, 3.5kg to 14kg.
• A simple to put on physiological baby wrap with a touch of elastane to support baby as they grow and retain fabric shape.
• 3 ergonomic babywearing positions; front, hip and back.
• Pop baby in and out of the wrap without having to untie the 'basic knot'.
• Provides a comfortable custom fit to any body shape.
• OekoTex100 cotton blend that is super soft, breathable, stretchy and lightweight.
• International Hip Dysplasia Institute - Certified Hip Healthy. Provides the optimal support for your baby's ergonomic positioning at all stages.

This classic stretchy wrap is designed for fourth-trimester bonding and those early days with your newborn. Made from lightweight, super soft and unique to Love Radius, cotton jersey knit and elastane blend with a supportive stretch that cocoons your baby close to you, providing comfort and support. Certified hip-healthy, the Original JPMBB Baby Wrap provides a comfortable custom fit for you and baby in the early newborn days and beyond.

Technical details:

• Materials: OekoTex100 cotton jersey knit 95%, elastane 5%.
• Easy to clean and machine washable.
• Weight capacity 3.5 - 14 kg.

Key product ethics:

• Designed in France and made in Europe.
• Made from OekoTex100 fabrics, guaranteed free from harmful chemicals.
• Staff have a family-friendly 4-day week from May to August with equal pay.

Founded in Paris in 2007, Love Radius specialise in facilitating physiological carrying with ergonomic baby carriers, slings and babywearing hoodies. Previously known as Je Porte Mon Bébé, or JPMBB, meaning I carry/wear my baby. Love Radius has four founding principles for their business and products; more freedom, confidence, autonomy, and listening. Designed for parent-child bonding, helping build a close relationship and confidence between caregiver and baby. Love Radius products are manufactured in Europe and all carriers are recognised as hip-healthy by the International Hip Dysplasia Institute.